Brad Lawless

Brad Lawless is a dedicated marketing leader with more than 15 years of experience in product marketing, content strategy, and competitive enablement. In his current role as Senior Product Marketing Manager at TinyMCE, Brad Lawless spearheads efforts to translate intricate technical products into accessible, user-friendly solutions, significantly boosting user engagement and satisfaction.

Prior to joining TinyMCE, Brad Lawless served as Senior Director of Product Marketing at Movista, where he was instrumental in embedding competitive intelligence across the organization, fostering a culture of informed decision-making. His strategic insights and leadership were pivotal in aligning product development with market needs, driving substantial growth.

Brad Lawless's career also includes a notable tenure as Vice President of Strategy at Collective Bias, a pioneering influencer marketing company that revolutionized how brands engage with consumers through authentic, story-driven content. Now part of Inmar Intelligence, Collective Bias connected brands with influential content creators to produce campaigns that drove engagement and purchase intent. Brad Lawless's leadership in this innovative space involved creating effective shopper media programs for some of the world’s most respected brands, shaping the future of influencer marketing.

An advocate for knowledge sharing, Brad Lawless has been featured on the Compete Network podcast, discussing best practices for building comprehensive competitive enablement programs that serve entire organizations. His thought leadership in this area underscores his commitment to fostering informed and agile marketing strategies.

Brad Lawless holds a Master's degree in Information Systems from the University of Arkansas, equipping him with a robust foundation in both technology and business. Outside of his professional endeavors, Brad Lawless enjoys biking in Fayetteville and spending time with friends at live music shows and dancing at EDM events.