Hiring and retaining top talent isn’t just an HR responsibility; it’s a core business strategy. Human capital management (HCM) goes far beyond paperwork and processes. HCM done well builds dynamic teams that have consistent, excellent results, want to come to work, and contribute to company culture. From the new hire stage to ongoing employee growth to maintaining company principles, organizations need scalable, efficient content solutions to keep employees engaged and informed.
The right tools don’t just support HR, they also go above and beyond paperwork and processes. The right tools empower people to perform and engage at work and make knowledge accessible when and where it’s needed. Today we’ll break down how content management tools drive better onboarding, improve workplace learning, and help shape the future of human capital management.
How product teams can build content-driven human capital management solutions
A lot of major challenges exist for human capital management. Helping people grow professionally, maintaining a consistent company culture, and supporting a high performance organization are just a few of them. Let’s look at some of the most common human capital management challenges that HR teams face today.
Human capital management challenge #1: Integrating new hires
Bringing new hires into a company’s culture and workflow must set them up for long-term success. Without a well-structured process new employees feel lost, which makes it hard for them to perform well and participate at work in an impactful way. A strong onboarding experience provides new hires the clarity, support, and resources they need to thrive from day one.
Strong content can positively influence the onboarding experience for new hires in a few ways, introducing them quickly to company history, values, and important resources. A well-crafted onboarding presentation, for example, offers these essentials by introducing company history, values, and key contacts.
A digital knowledge base can serve as a central hub for process documentation and company updates. Follow-up documentation, access to internal tools, and links to all the necessary resources all reassure new hires that they’ll have the support they need to begin their new job.
A thoughtful approach to onboarding lays the foundation for long-term success within company culture and helps assure that great hires will start out on the right foot.
Human capital management challenge #2: Creating a high performance culture with a healthy work-life balance
A high performance work culture is not about employees working longer hours or sacrificing personal time for their career. Healthy work culture encourages employees to work smarter while maintaining their own well-being.
This can look different for every employee, which makes it one of the most difficult challenges in human capital management. Companies that fail to balance productivity with employee wellness see their staff experience burnout, and they face quiet quitting and turnover as the results. A sustainable work culture prioritizes both the performance and the health of its workforce.
More than one way exists to support this delicate balance. For some organizations, regular wellness initiatives are key. HR teams may create a company-wide newsletter that features strategies for managing stress and maintaining mental resilience. These newsletters provide employees with practical and helpful content that’s relevant to their everyday lives.
Other organizations leverage expert wellness content apps like Mindgram to share guided meditations and support tools for difficult times in life, investing in people so they can give their best in the company. A culture that values work-life balance creates sustained growth, excellence in performance, a greater reputation, and happier staff.
Human capital management challenge #3: Training and development aligned with company culture
Once an organization has hired employees and given them resources to support work-life balance and high performance, they’ll have to maintain ongoing training and development. As any organization grows, whether in profits or people, it will need to provide ongoing training and development to its employees for various reasons. Global organizations need to solve for cross-cultural differences and ways of working. Small businesses need to keep up with market changes as quickly as larger companies do.
Keeping employees engaged, informed, and knowledgeable is no easy task. Companies that prioritize staying intellectually agile do create workplaces where staff is engaged and empowered to do their best.
Employee development does more than simply solve business problems. Changing markets will always require new kinds of technical skill and soft skill training. When companies align these training programs with their culture and integrate great content into their employee development, they build stronger, more resilient teams.
Human capital management challenge #4: Fostering positive intent with feedback
Content can help to foster trust and collaboration between coworkers in a few ways. Positive intent in company communications and directives is one powerful way to encourage employees to treat one another with positive intent, too. This creates more space for trust among teams.
Putting a structured feedback program in place allows organizations to track employee feedback for managers and peers. Creating and maintaining How-To’s for internal systems and sharing them with employees is another way to keep staff knowledgeable and collaborative.
Developer use cases: Building the right tools
The wrong tools make creating content needed to support human capital management difficult. Developers play a crucial role here. Without the right tools built and maintained by engineers, HR teams wouldn’t be able to deliver wellness newsletters, training packets, or new hire resources. In the real world, developers help HR teams work smarter, not harder, by implementing tools that can meet these challenges. Let’s take a look at a few technical examples of how engineers can support HR teams.
Write dynamic newsletters in a powerful RTE
Internal newsletters are a powerful way to engage employees, but it can be difficult to engineer a solution that empowers HR teams to create meaningful newsletters quickly. At the same time, an out-of-the-box software solution may not provide all the functionality that an HCM team really needs.
When software teams develop an internal newsletter tool, they should consider incorporating a powerful rich text editor. Not only does an advanced RTE make creating communications easy for users, but it also offers additional tools that HR teams need to accelerate their workflows.
TinyMCE is just such an RTE, and allows multiple team members to edit content, auto-saves it during work, offers dynamic media embedding, allows advanced HTML editing, and easily and cleanly pastes content from MS Word, Markdown, or Google Docs. HR teams can produce communications that speak to their specific staff’s needs with features like customizable formatting, embedded images, and interactive content.
Develop onboarding materials for new hires
Onboarding materials should be easy for HR to update, and your company's engineers can create a content management system that helps HR teams make engaging onboarding materials.A feature-rich, integrated RTE like TinyMCE in an HR system lets the team create, format, and export robust training documents with ease. Plugins such as Export to PDF, Export to Word, and Image Optimizer help to make sure that high-quality materials are shareable and accessible across multiple platforms in any format, with optimized media. No matter what a new hire needs, the HR team can create materials for different purposes in one place.
A full-featured RTE allows users to create interactive materials. Instead of giving employees walls of text for training, the HR team can produce materials with links, quizzes, videos, and images. Making interactive onboarding materials inside an internal content management system helps an organization stay capable and saves HR teams time.
Engineer a collaborative environment for creating HR materials
Whether the organization has fifty, or fifty thousand, employees, managing continuous learning and internal development is daunting. Developers need to build a systematic, consistent, and useful internal development process that works for HR teams. It’s best if an internal development system can adapt to various styles of learning, so that HR can work inside it and focus on people instead.
Including a rich text editor inside an internal development system makes it easier for teams to collaborate on content as a group. Features like Comments and Revision History help HR teams collaborate on important documents like employee handbooks, look over employee feedback, and also review employee experiences together. Using an RTE with native collaborative features makes it easier for the developer teams writing the app from the outset, and makes the workflow for HR teams more powerful.
The future of human capital management: Why content will drive the next wave of innovation
There are numerous human capital management challenges organizations face today, but they all centralize around one common theme: communication. Communication with a group of people, large or small, is at the heart of running a business. It stands to reason that the future of HCM is closely tied to how companies communicate as they onboard new hires, help employees evolve, and create a high performance culture with work-life balance. And good content is crucial for good communication.
Organizations that embrace great content strategies with their staff will be ahead of the curve. Companies that invest in ] research, time, and effort to understand what their staff truly needs to thrive and run a profitable business will turn to content strategies that work for their needs. Content is malleable, but its quality can vary. Creating high quality content is the future, and the companies that create unique, helpful, targeted content strategies according to their own internal needs will shape the future of business.
What’s next?
To future-proof your content strategy with an advanced RTE, try a free 14-day trial of TinyMCE today and discover how it can change the way your team creates and shares great content to solve HCM challenges. The right tools make all the difference in building a desirable workplace worth investing in, that is profitable for the company and its employees.
