case study
How Tiny helped contentbird save over six months of developer time
Bastian Bickelhaupt
CTO and Co-Founder, contentbird
We needed a 'What You See Is What You Get' editor. When we tried out different editors, it was quite clear from the beginning that TinyMCE was the best. It's an easy-to-use, ready-to-go editor with great support and good product development.
Customer
contentbird is the leading content operations software for more clarity, security and peace of mind in content marketing â produce better content, generate stronger leads and make more sales.
Industry
Advertising Services
Location
Berlin
Key Results
Switching to TinyMCE gave contentbird
A robust, easy to use WYSIWYG editor
6+ Months of developer time saved by integrating TinyMCE
Saved hundreds of thousands of dollars in development costs
Met UI expectations of customers
Solid documentation and versatile customizability
Ability to mold TinyMCE into a solution that perfectly fits contentbirdâs needs
The challenges
Finding a customizable âwhat you see is what you getâ text editor
KEY CHALLENGES for contentbird (before TinyMCE)
Insufficient in-house developer expertise and resources to build a custom rich text editor
Needed a high-quality WYSIWYG editor
High expectations of UI
Familiar editing experience
Functionality comparable to Word or Google Docs
As the CTO of contentbird, Bastianâs main priority is creating and maintaining a smooth technical product that performs well and keeps his customers happy. When he first launched contentbird with his co-founder, he knew they needed to include a âWhat You See Is What You Getâ (or WYSIWYG) text editor that allowed users to see what their published content would look like as they worked. Plus, he knew users would expect functionality comparable to Word or Google Docs, which they were already familiar with.
Creating that kind of text editor in-house required developer time and resources that a small company like contentbird just didnât have. Bastian knew that his best bet was to partner with an existing text editing software company that could provide an easy-to-integrate, high-quality WYSIWYG editor with plugins that would allow him to customize it to contentbirdâs needs.
Building an editor is a really, really big effort. For us, it would have been a nightmare to develop such a powerful tool with so many functionalities by ourselves. And I think that's the worst thing you can do when there is such a good solution already out there.
The solution
A text editor with versatile plugins and hands-on customer service
WHAT WE PROVIDED
A What You See Is What You Get (WYSIWYG) Rich Text Editor with:
- Premium support
- Commercial licensing
- Beautiful UX
- Flexible plugins
Bastian and his co-founder compared several WYSIWYG text editors, and it quickly became clear that TinyMCE offered the best functionality with the best look and feel.
Bastian particularly appreciates TinyMCEâs solid documentation and versatile customizability, which allows him to mold TinyMCE into a solution that perfectly fits contentbirdâs needs. He also loves the Comments plugin, which allows users to add comments and work on their content collaboratively.
Most of all, he loves Tinyâs investment in customer success: he always gets a fast response when he emails customer service with a question. Plus, Tinyâs regular newsletter keeps him updated on new premium plugins and releases, which allows him to activate new features for his users and improve their experience in only a few minutes.
I was glad TinyMCE had solutions for all of these unique needs we had. I guess if youâve been on the market for so long and youâre the market leader, like Tiny is, then youâve already come across most of these things before, and youâve already come up with the solutions. But I was surprised it worked so easily.
The result
Over 6 months of developer time saved
6+ Months of developer time saved by integrating TinyMCE
By integrating TinyMCE instead of creating an in-house solution, Bastian estimates that contentbird saves at least six months of developer time a year â when you consider the build, ongoing maintenance, and new feature build â a tremendous resource for a small and quickly-growing company.
Plus, working with a company thatâs so focused on customer success makes Bastian feel great about their partnership: after a recent call, Tinyâs CEO reached out to him personally on LinkedIn to let him know how useful his feedback was. Tinyâs passion for creating a great product makes their customer service shine even more, according to Bastian.
Most of all, using TinyMCE to save time and resources allows Bastian and his team to focus on their core product and continue to build the best possible service for their users.
In our field, itâs expected that you have a nice editor. Using TinyMCE saved us half a year or even more of development time. And in the end, I'm not sure if we would have even had the knowledge to be able to build such an editor by ourselves.
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