case study
How Thomson Reuters saves reporters thousands of hours а year with TinyMCE
Paul Alexandrescu
Technical Director, Thomson Reuters
TinyMCE has removed enormous overhead from our journalists and allowed them to focus more оп getting the actual story. lt’s easy to integrate and has а great support staff behind it.
Customer
Thomson Reuters is a renowned mass media and information firm specializing in legal, tax, accounting, news and media. Thomson Reuters relies on a network of thousands of journalists from all over the world to deliver breaking news and information for professionals.
All names, titles and results were correct when originally published.
Industry
Mass Media
Location
Canada (Global)
Key Results
Switching to TinyMCE saved Thomson Reuters
Overhead crushing CMS
Automated content creation
Increased productivity and client return
Dynamic templates using Noneditable plugin
$000’s
hours journalist time saved
40,000
stories published/yr
The challenges
Reducing overhead with automated content creation
KEY CHALLENGES for Thomson Reuters (before TinyMCE)
Time consuming, repetitive manual writing
No automated population of data points
No dynamic templating
Paul Alexandrescu, Technical Director at Thomson Reuters, knows that when it comes to publishing news, every second counts. That’s why his team is developing a new tool that will save Thomson Reuters’ global team of journalists thousands of hours every year.
Instead of manually writing every story, the team envisioned a system that used templates with unique data points that would automatically populate with relevant information. To handle the front end of such an ambitious tool, they needed a rich text editor that could deliver the flexibility his team needed and the beautiful user experience his journalists expected.
In that move towards web-based editing, one of the most critical components was our editor, but to reinvent the wheel and build one seemed like a waste of resources. We found that the market had quite a few offerings, but TinyMCE was the best in terms of flexibility, integration, and support for the capabilities that we were looking at.
The solution
The most feature-rich WYSIWYG editor
WHAT WE PROVIDED
An enterprise-grade rich text editing tool with:
- Modern UX
- 50+ flexible plugin options
- Customizable text editor
- Comprehensive documentation
- Premium support
- Commercial licensing
Over the course of several months, Paul and his team experimented with different editors, but it became clear that none of them had the same impressive set of features and plugins as TinyMCE.
With TinyMCE’s comprehensive documentation, Paul’s team were able to quickly integrate the editor and release an alpha version of their new content management system (CMS) within months. But it was TinyMCE’s plugins that really helped this new CMS shine.
Using the Noneditable plugin, writers could create templates with dynamic data points that, using the TinyMCE editor, could quickly populate a story with all kinds of information, from stock earnings to football scores. It’s a solution that would save journalists precious minutes while writing any story.
Paul was pleased with how responsive their support team was with any issue he encountered. TinyMCE’s popularity also meant Paul could learn from its community of over one million developers.
We loved TinyMCE’s support for non-editable components. Having that capability built-in and customizable was critical for us, along with the ease of integration. It’s just a spectacular tool.
The result
An automation tool that saves thousands of hours a year
Dynamic templates help thousands of journalists save thousands of hours a year creating content
Over 40,000 stories published a year
Plugins and features that outshine competitors
Met UI expectations of clients
As Paul and his team worked towards a 1.0 release of their new automation tool, they quickly saw the benefits that TinyMCE provides. With the Noneditable plugin and templates, Thomson Reuters journalists are able to automate the creation of certain stories, saving them precious minutes on each of the 40,000-plus articles published every year.
The result is an enormous savings in time that Thomson Reuters is using to expand their reach and report on even more companies. With TinyMCE’s easy-to-use interface, journalists spend less time wrestling with formatting and more time writing.
Thanks to the success of this new project, Thomson Reuters is also integrating TinyMCE into their main CMS. Soon, every one of its hundred stories published daily will be written and edited using TinyMCE. It’s a solution that Paul knows will get the job done.
In the past, our journalists had to write these stories manually whenever earnings results were being announced. Now, they are completely automated. By using this platform supported by TinyMCE, we’re able to cover more companies, which means we are able to keep and gather even more clients.
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